For example, over half of all active Facebook users access their accounts solely through their smartphones. In addition to digital’s popularity as a preferred way of handling business, there is the trend of “mobile only” Internet access. More than just an enabler of entertainment and social communication, digital is an instrument that helps this youth and young-adult demographic “take care of business,” with 45 percent using social media as their primary platform for customer service. More than two-thirds of this group is on YouTube daily, and 41 percent of 18- to 32-year-olds in the United States use video-messaging-service Snapchat for 25 to 30 minutes per day. On average, these young digital users spend 315 minutes online each day (versus 126 minutes for customers over 25 years).
What characterizes this group is the fact that they are “always on” and that they show a different usage behavior compared to that of the traditional “analog” consumer. There are two-and-a-half billion digital customers globally who are under 25 years of age. The growing force (and changing face) of digital Finally, as technological breakthroughs accelerate, more and more new digital natives are entering the core telco market with innovative business models and technologies, leaving many incumbents to wonder if they can keep up or if they will be displaced. At the same time, consumer behavior regarding traditional communication services is changing, and the total consumer spend on these services is expected to decline even while overall communications activity grows. Also, it is forecast that the number of digital customers will skyrocket globally, and intensity, with respect to time spent using digital platforms as a means of communicating, will increase over the next few years.
They are, after all, not only providers of their own digital products and services but also enablers for other sectors, by providing the essential connectivity infrastructure for functioning and growing in the digital economy, which results in a growing demand for broadband access. First, “thinking digital” is deeply embedded in their business models. As digital proliferates the telecommunications industry, incumbent telcos find themselves in the middle of a paradox.
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